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A Beat is an in-app token linked to a specific artist that accords its holder participation in music royalty splits that the artist may choose assign to the Enumma ecosystem over time.
An assignment of a music royalty split by an artist to the Enumma ecosystem is called a “drop.”
Royalties dropped by an artist and received by the Enumma ecosystem, net of Enumma’s 25% share, are distributed among holders of the artist’s Beats in proportion to the number of Beats they hold.
Beats are native to the Enumma ecosystem and are neither based on blockchain technology nor transferable.
You earn Beats by creating live streams and videos showcasing and recommending artists you find promising—and their music.
When you create a live stream or video, you have the opportunity to amplify one or more artists. You earn Beats linked to each artist you choose to amplify based on the performance of your content and the going rate for the artist’s Beats, as explained below.
Performance is measured in points. Your live streams and videos generate points based on how much time others spend watching them on Enumma and other platforms integrated with Enumma according to the table below. If you amplified multiple artists, the points get split equally among all the artists you amplified.
The going rate for Beats is the number of points you need to obtain to earn one Beat linked to an artist.
The going rate for Beats is determined by two mechanisms: (1) the going rate formula for Beats, and (2) going rate rollbacks.
The going rate formula for Beats is a logarithmic function of the number of Beats the artist has outstanding. The more Beats the artist has outstanding, the more points you'll need to obtain to earn one Beat.
Because the function is logarithmic, rather than linear, the going rate increases at a diminishing, rather than constant pace. So the timing of your support matters a lot when the number of Beats outstanding is low and continues to matter, but less so, as that number increases.
We designed the economics this way to encourage you to scout amid new and emerging crowds—with relatively low going rates—for your next breakout artist.
For any math nerds out there: the going rate formula was inspired by Vitalik Buterin’s blog post on quadratic funding. Here’s the going rate formula:
And here’s how the formula looks in a chart:
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A going rate rollback is a process triggered every time an artist makes a drop. When an artist makes a drop, the artist reclaims 90% of the Beats the artist has outstanding. Beat holders reduce their Beat holdings, but do so proportionally, so their relative ownership percentages remain unchanged.
Because a going rate rollback reduces the number of Beats the artist has outstanding, it also reduces the going rate according to the going rate formula, making it easier for all fans to earn more Beats. This revitalizes promotion by fans and so encourages the artist to make drops.
Beats serve three critical functions:
(1) They memorialize and represent your contributions to an artist’s success.
(2) They give you financial upside by according you participation in music royalty splits that the artists may assign to the Enumma ecosystem over time.
(3) The incentivize new artist discovery and amplification because earning them from a given artist generally gets harder as support for that artists builds up.
In a nutshell, Beats uniquely enable a new type of socioeconomic system for artist propulsion powered by fans.
In the future we may change the rules for how you can earn Beats on a going-forward basis if we think a change would serve the goal of catapulting new and emerging artists with compelling musical propositions. We believe iteration is greater than immutability.
Stars are in-app tokens that reward you for your contributions to the Enumma ecosystem overall. You can use Stars to boost your content, but you also get to keep them as badge of honor.
Stars may have other uses in the future. Stars are native to the Enumma ecosystem and are neither enabled by blockchain technology nor transferable.
You earn Stars based on the number of points you obtain and the going rate for Stars. You can obtain points in two ways: (1) by creating live streams and videos, and (2) by doing gigs.
Your live streams and videos generate points based on how much time others spend watching them on Enumma and other platforms integrated with Enumma according to the table below.
Gigs are challenges that we encourage you to tackle to level up your impact on the Enumma ecosystem, such as amplifying an artist for the first time or reaching a certain number of followers.
Different gigs generate different numbers of points. We ascribe a specific number of points to each gig.
The going rate for Stars is the number of points you need to obtain to earn one Star.
The going rate for Stars is determined by the going rate formula for Stars. The going rate formula for Stars is a logarithmic function of the number of Stars outstanding in the Enumma ecosystem. The more Stars are outstanding, the more points you'll need to obtain to earn one Star.
Because the function is logarithmic, rather than linear, the going rate increases at a diminishing, rather than constant pace. So the timing of your participation matters a lot when the number of Stars outstanding is low and continues to matter, but less so, as that number increases.
We designed the economics this way to encourage early participation in the Enumma ecosystem and boost network effects.
For any math nerds out there: the going rate formula was inspired by Vitalik Buterin’s blog post on quadratic funding. Here’s the going rate formula:
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And here’s how the formula looks in a chart:
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Stars serve three critical functions:
(1) They memorialize and represent your contributions to the Enumma ecosystem.
(2) You can use them to boost your content on Enumma.
(3) They incentivize early participation in the Enumma ecosystem.
In a nutshell, Stars help the Enumma community grow and prosper.
In the future we may change the rules for how you can earn and use Stars on a going-forward basis if we think a change will accelerate the community’s progress. We believe iteration is greater than immutability.